As a luxury brand, it’s important that HWD’s brand identity communicates the quality that customers expect. We focused on developing visual cues that elevate the merchandise and the packaging it arrives in to create the right associations even before the customer has unwrapped their purchase.
We opted for a deep blue palette with a gold logo and accents to give the brand a sense of authority and paired this with a serif typeface to give solidity and permanence. We then created individual designs for the HNW range, including stainless steel bottles, T-shirts, quarter zips, and baseball caps.
In addition, we designed several industry-specific items for the brand, including a vegan leather watch roll, as well as branded wax seals used to identify and secure items shipped by HNW, further reinforcing the luxury associations.
Breaking Bread is a popular conversational podcast fronted by BeardMeatsFood and Josh Gudgeon with over half a million listeners across Spotify, YouTube and Facebook. The founders approached Phunk to develop a unique brand identity for use across web and social media properties, merchandising and live event promotions.