“In the first two months, our podcast was viewed 600,000 times. The audience loved the grungy style of the branding, which will lead nicely into merchandise sales and other e-commerce products later in the year." - Josh at Breaking Bread
We started by selecting black as a base colour with a flash of neon yellow to create a standout look and developed this into a typography-based logo that has a grungy, industrial style whilst maintaining legibility across multiple mediums, and adapts readily into a repeating pattern for merchandise and promotional materials.
This was then extended into a range of products and packaging designs including branded T-shirts and mugs, as well as their exclusive selection of locally roasted ground and wholebean coffee, sold under the Breaking Beans subbrand.
HACIEN is a premium tequila brand supplying high-end hospitality and retail locations worldwide. They approached Phunk to undertake a comprehensive design project comprising web, packaging and marketing assets as well as 3D design of their signature bottles.