To meet the criteria, Phunk started by selecting black as a base colour with a flash of neon yellow to create a standout look.This then developed into a typography-based logo that had a grungy style whilst still legible across multiple mediums. It was important to think about how this branding would translate across different platforms, from social media icons to header banners, the look and feel needed to be consistent. This goal was achieved by using repeat patterns across different graphic assets.