We combined bold titles, impactful design and intuitive navigation with high-quality video and imagery to deliver a visually stunning site that reflects BOXiQ’s confident and aspirational brand.
The website had two clear aims. Firstly, to act as a promotional tool for the business, generating new clients and publicising the gym to boxing professionals visiting the area, which demanded engaging imagery and video to advertise the centre to an online audience. Secondly, providing easily accessible booking facilities for current members, which required attention to detail in designing a clear user journey.
We carefully planned the balance between impact and ease of use to ensure that the needs of both audiences were considered, resulting in a highly functional yet visually arresting design which effectively communicates the BOXiQ brand.
The Honest Watch Dealer is a luxury watch expert renowned for his popular YouTube channel, as well as founding The Luxury Watch Company. Charlie (his real name) engaged Phunk to develop a brand identity for his channel, with applications across a range of merchandise.