A key challenge with this project was ensuring that every brand experience, from the look of the homepage to the style of the packaging reinforced the same perception of authenticity and luxury, while being bold enough to stand out from competing brands — both in retail locations and behind the bar.
Beginning with the packaging design, we introduced subtle visual cues which referenced the shape of the blue agave hearts from which HACIEN tequila is produced. We extended this through the website design, including a dark theme contrasted with gold highlights to accentuate the luxury aspect, and carefully selected accent colours to differentiate HACIEN’s individual tequila variants. Post-launch, our design was recognised with an honourable mention on awwwards.com and featured as an example of great UX on Webflow’s blog.
We then adapted this visual style to a range of digital and print media, including event signage and posters, social media graphics, pitch and sales decks and other marketing material to create a single consistent identity across all touchpoints.
Mobilleo is a SaaS solution making it easy for organisations to manage global business travel for their employees. The team at Mobilleo approached Phunk to provide a range of design and illustration services, building on their existing brand, for use across their website and app.