Phunk wanted to create a timeless solution for Lambert & Co and the team did this by combining classic and modern styles to produce something unique. By incorporating a nod to the owners heritage in the logo, Phunk was also able to establish branding that was truly personal to Lambert & Co. After Lambert & Co approved the logo and brand guidelines, Phunk was able to create marketing materials (such as posters and flyers), window art and social media templates for the barbers to use going forward. Since the launch, Lambert & Co has also enjoyed success with products and merchandise which are branded with the logo created by Phunk.